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Helping you think deeper about your coaching

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Dave Keelty
The Name of the Wind

The Name of the Wind

Linking Magic, proactive communication and my favourite fantasy novel

Samuel McKenzie
How Deep is their Knowledge?

How Deep is their Knowledge?

"Why can the players repeat to me how we want to play, yet when it’s game-day they can’t do it?"

Samuel McKenzie
Could you do Less?

Could you do Less?

Doing nothing with a deal of skill

Dave Keelty
Goals and Systems

Goals and Systems

How the best coaches design environments where great outcomes are inevitable

Dave Keelty
The Attica Principle

The Attica Principle

From chef whites to pinstripes, there’s a surprising link behind true high performance

Samuel McKenzie
Eyes-on, Hands-off

Eyes-on, Hands-off

Why game day leadership is about supporting players, not controlling them

Archive

The Name of the Wind

Nov 2, 2026

•

5 min read

The Name of the Wind

Linking Magic, proactive communication and my favourite fantasy novel

Dave Keelty
Dave Keelty
How Deep is their Knowledge?

Oct 19, 2026

•

5 min read

How Deep is their Knowledge?

"Why can the players repeat to me how we want to play, yet when it’s game-day they can’t do it?"

Samuel McKenzie
Samuel McKenzie
Most Advanced, Yet Acceptable

Oct 5, 2026

•

6 min read

Most Advanced, Yet Acceptable

What a design principle can teach coaches about driving change

Dave Keelty
Dave Keelty
How Experts See

Sep 21, 2026

•

8 min read

How Experts See

What cryptic crosswords taught me about reading the game

Samuel McKenzie
Samuel McKenzie
Compliance or Commitment

Sep 7, 2026

•

5 min read

Compliance or Commitment

Which one are we designing for?

Dave Keelty
Dave Keelty
Chasing the Wind

Aug 24, 2026

•

6 min read

Chasing the Wind

The search for something more than winning.

Samuel McKenzie
Samuel McKenzie
The Right Altitude

Aug 10, 2026

•

5 min read

The Right Altitude

Why the best coaches know what to let go of to help them succeed

Dave Keelty
Dave Keelty
Could you do Less?

Jul 27, 2026

•

6 min read

Could you do Less?

Doing nothing with a deal of skill

Samuel McKenzie
Samuel McKenzie
Creativity when you Coach by Design

Jul 13, 2026

•

5 min read

Creativity when you Coach by Design

A guest post by Dr. Craig Harrison with excerpts from his new book Coach By Design

Samuel McKenzie
Dave Keelty
Dr. Craig Harrison
Samuel McKenzie, +2
...

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